Building your own
business networking referral system
is something you must do

Everyone talks about getting business networking referrals, but in reality very few businesspeople truly have an organized plan in place. Even though they know they need one!

Sure, they will go to their local Chamber of Commerce meetings and freely pass out their business cards.

And live in the unlikely hope they will be called when someone needs their services.

Others, being much more diligent, faithfully attend independent leads groups and certainly get some business and personal referrals.

But without planning and activating a solid business networking referral plan for themselves, these referral efforts will eventually run out of steam. Once you've exhausted your personal friends, family and business associates, what comes next?

Try it yourself. Simply ask people who have been in leads groups for over a year how they feel about continuing. Many will tell you their early enthusiasm has waned. Those who choose to continue do so by developing their own ongoing systems.

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Interestingly, networking is the biggest reason most people say they join local chambers of commerce. And yes, new business networking referrals have resulted in million dollar contracts from contacts made at chamber meetings.

So you how can you set up your own business networking referral system?

First, you have to get onto the playing field. Joining your local chamber of commerce is a great way to "get in the game".

Membership puts you in one-to-one touch with hundreds of other chamber members who, like you, have chosen to socialize and work with other business people.

This also applies to those within your professional association, on a state, regional or national level.

Second, you need to observe the group dynamics of how leads are exchanged and how business is done so you can tailor-fit a referral technique to your situation.

One friend goes to meetings with the express goal of getting to know one or two people really well. Over time, she has built a strong network that keeps her in touch through both inbound and outbound leads.

Some go to chamber dinners where they can meet the CEO's and get a chance to chat with them for a minute or two.

All they are seeking is a quick referral to someone within the company they are trying to contact. The business phone call has much more authority when the caller says, "your CEO told me you were the one to contact."

Whatever plan you develop for yourself, you are asking others to refer you to people who are in a position to help you. These people can become customers themselves or pass your name and recommendation on to their associates.

So when a good lead comes to fruition and someone asks you, "Was it just being in the right place at the right time with the right people?" you can tell them it was much more than that.

It was your personal business networking referral system that facilitated the transaction.

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